Turn WhatsApp® Into Your
Business Superpower. We Build. You Grow.
Stop struggling with DIY tools. GoWaba combines a powerful visual engine with expert implementation. As official Meta Tech Providers, we engineer your perfect WhatsApp® workflow—secure, scalable, and fully compliant—so you can launch fast and grow safely.
Trusted by brands and agencies across LATAM, the US, and Europe
Manna
Creative Clicks
WorkForce
Ulbrika
360dialog
The Aha Moment
The agility of a custom build. The transparency of a visual builder.
Your business moves too fast for rigid software, but "custom code" usually means waiting months for results you can't see. We changed the game.
Our team builds your custom workflows directly inside our visual platform. You get the robust power of code-level automation, but you can log in, see exactly how your journeys work, and even make tweaks yourself. It is the perfect balance of expert power and client control.
Get the heavy lifting done for you, without losing the keys to the car.
Why GoWaba
Beyond SaaS. Better than an Agency.
You don't just need a tool; you need a solution. We provide the dedicated infrastructure and the expert engineers to make it happen.
Done-For-You Setup
Don't waste time watching tutorials. Our experts design, build, and deploy your workflows for you.
Compliant by Design
GDPR and Auth verified. Enterprise-ready security from day one.
Infinite Scalability
Handle millions of conversations with zero downtime. Built for volume.
Expandable by Code
Extend GoWaba using custom scripts, APIs, and data triggers.
Technology that scales. People who care.
Everything you need to run WhatsApp® at scale.
Journey Builder
We map out intricate business logic—sales funnels, support routing, or internal approvals—in a clear visual interface you can understand at a glance.
Form Builder (Flows)
We replace clunky external links with fast, in-chat forms. Capture leads and feedback instantly without the user ever leaving WhatsApp.
AI-Powered Automation
Bring your own AI key (OpenAI, Claude). Our built-in guardrails keep responses relevant, on-brand, and compliant.
Remote Event Component
Trigger custom scripts or connect external systems — CRM, ERP, database, API — in real time.
Appointment Scheduling & Reminders
Complete booking inside WhatsApp®, integrating directly with Google Calendar and Calendly for seamless scheduling and automated reminders.
Send Out (Campaigns)
Launch segmented WhatsApp® campaigns and measure every reply. Perfect for proactive re-engagement.
Reports
Track delivery, conversions, drop-offs, and ROI. Optimize every message with real data.
Agent Inbox
Route live conversations to human agents with full journey context. Manage workflows, notes, and follow-ups effortlessly. Agents see the full history, forms, and journey step the user is on to ensure seamless transition.
Full journey context transfer
Custom Labels for categorization and automated assignment
Seamless human takeover from AI
Pricing
Automation Built for Enterprise Scale & Expert Execution.
One plan that includes everything you need to run WhatsApp® as a core channel.
WhatsApp® Forms: Results via Email, Google Sheets, and Webhooks
Tool for Sending Marketing Campaigns & Custom Reminders
White Label (Your brand/logo) & Regional Server Deployment (Brazil, EU, US, etc.)
Expert WhatsApp® Setup by a Meta Tech Provider (1h/month)
WhatsApp® Agent Inbox
GDPR & Meta Auth Compliance Guarantee
MAC-Based Pricing
MAC (Monthly Active Contact) = one unique WhatsApp® user who sends or receives at least one message with your business in a calendar month. Each person counts once per month—no matter how many messages.
MAC Volume (per month)
Price per 1k MACs*
Example Cost
100,001+
$2 / 1k
150k MACs → 50k billable = $100
* Pricing applies beyond the MACs included in your plan. Counts reset each calendar month.
Disclaimer: GoWaba is an independent software provider specializing in the official WhatsApp® Business API. GoWaba is not affiliated with, endorsed by, or a subsidiary of Meta Platforms, Inc. or WhatsApp®. We adhere strictly to Meta's Business and Commerce policies.
The GoWaba Difference
Powered by technology. Guided by humans.
Every GoWaba implementation includes direct support from our Meta Tech Provider team. We help you configure your flows, integrate your systems, and optimize performance for conversion.
"Not just a tool — a partnership built on expertise."
1
Strategic Setup
We map your customer journey before we build.
2
Integration
Connecting WhatsApp® to your CRM & Stack.
3
Optimization
Continuous tweaking based on real user data.
Enterprise-ready by design.
Don't risk your data with unverified tools. GoWaba is a certified Meta Tech Provider. We offer regional hosting options (EU & US) to ensure full GDPR compliance and local data sovereignty for every workflow we build for you.
GDPR CompliantMeta VerifiedEnd-to-End Encrypted
Marketing that converts. Automation that scales.
Global CPG Giant
The Snack Conglomerate
"10K+ festival interactions in WhatsApp® journeys handled automatically."
"The seamless integration with the Inbox and the visual Journey Builder let us launch complex, personalized nurturing campaigns in days, not months. This is real lead qualification."
Murilo Bettamio
Head of LATAM @ 360dialog
"The Journey Builder is intuitive, and the Meta Tech Provider support during implementation was invaluable. True partnership."
Dan Kitajima
Insurance Agency Owner
"I am a true believer in the power of WhatsApp, and Gowaba is the tool that makes this dream a reality."
Erwin van Ginkel
Marketing & AI
FAQs
Questions? We have answers.
ManyChat is a great DIY tool for simple marketing blasts. GoWaba is an Enterprise Workflow Engine. We don't just give you a login and good luck; we provide dedicated infrastructure and expert engineering to build complex business logic—like syncing with legacy databases, handling secure loan applications, or automating logistics. If you need a simple chatbot, use them. If you need a robust business application on WhatsApp, use us.
n8n is an incredible general automation tool, but it lacks "Conversation State" management. To build a WhatsApp bot in n8n, you have to manually build a database to track where every user is in the conversation, handle timeouts, and manage retries. GoWaba handles the "State Machine" natively. We combine the logic power of n8n with a built-in context engine, Agent Inbox, and visual journey map. You get the flexibility of code without having to build your own backend infrastructure from scratch.
You aren't just buying software; you are acquiring a Managed Technology Stack. Cheap tools offer shared hosting with zero support. Your GoWaba license includes a dedicated high-volume server environment, 100,000 Monthly Active Contacts, and—most importantly—monthly consultation hours with a Meta Tech Provider to architect your solutions. It’s the cost of hiring an automation department vs. buying a $50 tool.
Yes. This is our biggest advantage for startups building intellectual property. Unlike SaaS platforms that lock you in forever, GoWaba allows you to export the source code of the custom workflows we build for you. It is standard, maintainable code that your future in-house dev team can run on your own servers if you ever decide to leave. You are building an asset, not just renting a tool.
We do the heavy lifting. Our "Done-For-You" engineering team sets up the complex architecture, API integrations, and logic for you. However, unlike traditional dev agencies, we build everything inside our Visual Journey Builder. This means you always have full transparency to log in, view performance, and tweak text or flows yourself without needing to write code.
Absolutely. In fact, 40% of our clients use GoWaba for non-marketing workflows. Because our system supports advanced logic and file handling, companies use us for Employee Onboarding, Shift Management, Driver Documentation, and IT Helpdesk ticketing—all directly inside WhatsApp.
We maintain a Strategic Partnership with 360dialog, the world's leading WhatsApp BSP. This gives GoWaba clients a significant advantage: superior API stability, preferential access to new Meta features (Betas), and a direct escalation line for support. We handle the 360dialog integration natively, so you get the best infrastructure without the technical headache.
Middleware tools like Zapier get expensive and slow at scale. We use a proprietary Remote Event Component (Serverless Webhooks) that connects directly to your stack (Salesforce, HubSpot, SQL, etc.). This allows for real-time data exchange—like checking inventory or updating a lead score—without the "middleware tax" or latency.
We offer Regional Data Residency options. You can choose to host your dedicated environment in the EU (Frankfurt) for strict GDPR compliance, or in the US for local data sovereignty. As official Meta Tech Providers, we adhere to the strictest security standards, including End-to-End Encryption for message delivery.
External links kill conversion rates. We implement Native WhatsApp Flows, allowing users to fill out applications, book appointments, or sign up for events without ever leaving the chat app. By removing the friction of loading a web page, our clients typically see completion rates increase by 2x to 3x compared to web forms.
Yes. GoWaba is the preferred infrastructure partner for top digital agencies. We offer a complete White Label Solution where you can put your brand, logo, and domain on our platform. You sell the high-ticket automation service to your clients; we handle the servers, the API updates, and the heavy engineering in the background.
Yes. We operate on a "Bring-Your-Own-Key" model for AI. This is critical for enterprise data privacy. You connect your own OpenAI or Anthropic account, meaning you retain full control over the training data, the costs, and the model behavior, rather than being locked into a generic "black box" AI wrapper.
Yes. We can migrate your existing business number to the WhatsApp® Business API. However, this is a one-way upgrade: once a number is on the API to support automation and team inboxes, it cannot be used on the standard mobile app anymore. Our onboarding team handles this technical migration for you to ensure zero downtime.
Built for Agencies & Partners
White-label ready for agencies, resellers, and SaaS partners.
Offer your clients GoWaba under your brand — with full control, expert support, and scalable infrastructure.
