WhatsApp® Marketing
Automation Software — Built for Scale.
Automate the moment between hello and sale. GoWaba turns WhatsApp® into your most profitable marketing channel — combining enterprise-grade software with real Meta Tech Providers who guide you from setup to scale.
Trusted by brands and agencies across LATAM, the US, and Europe
Manna
Creative Clicks
WorkForce
Ulbrika
360dialog
The Aha Moment
Stop competing in the noise. Your message is not reaching your customer.
WhatsApp® boasts a relentless 90%+ open rate—an attention metric no other channel can touch. Every message here is a guaranteed impression, not a hope.
The barrier is not engagement; it's speed and scale. GoWaba is the indispensable tool engineered to unlock that power. We equip you to build, deploy, and manage your high-converting WhatsApp® campaigns fast and at scale, supported by expert human guidance every step of the way.
Ready to stop chasing attention and start owning the conversation?
Why GoWaba
More than software. A real partner.
Most tools leave you guessing. GoWaba pairs powerful automation with hands-on expertise from our dedicated team — so you can move faster, launch smarter, and grow with confidence.
Built by Meta Tech Providers
The same experts behind the world’s top WhatsApp® integrations guiding your stack.
Compliant by Design
GDPR and Auth verified. Enterprise-ready security from day one.
Infinite Scalability
Handle millions of conversations with zero downtime. Built for volume.
Expandable by Code
Extend GoWaba using custom scripts, APIs, and data triggers.
Technology that scales. People who care.
Everything you need to run WhatsApp® marketing at scale.
Journey Builder
Design automated WhatsApp workflows to streamline any business process—from lead qualification, service ticketing, and booking appointments, to employee onboarding, sales, and support, and much more. Use buttons, delays, forms, and external integrations.
Form Builder (Flows)
Deploy conversational forms with dropdowns, checkboxes, and conditional logic. Collect data seamlessly without leaving the WhatsApp® chat.
AI-Powered Automation
Bring your own AI key (OpenAI, Claude). Our built-in guardrails keep responses relevant, on-brand, and compliant.
Remote Event Component
Trigger custom scripts or connect external systems — CRM, ERP, database, API — in real time.
Appointment Scheduling & Reminders
Complete booking inside WhatsApp®, integrating directly with Google Calendar and Calendly for seamless scheduling and automated reminders.
Send Out (Campaigns)
Launch segmented WhatsApp® campaigns and measure every reply. Perfect for proactive re-engagement.
Reports
Track delivery, conversions, drop-offs, and ROI. Optimize every message with real data.
Agent Inbox
Route live conversations to human agents with full journey context. Manage workflows, notes, and follow-ups effortlessly. Agents see the full history, forms, and journey step the user is on to ensure seamless transition.
Full journey context transfer
Custom Labels for categorization and automated assignment
Seamless human takeover from AI
Pricing
Automation Built for Enterprise Scale.
One plan that includes everything you need to run WhatsApp® as a core marketing channel.
WhatsApp® Forms: Results via Email, Google Sheets, and Webhooks
Tool for Sending Marketing Campaigns & Custom Reminders
White Label (Your brand/logo) & Regional Server Deployment (Brazil, EU, US, etc.)
Expert WhatsApp® Setup by a Meta Tech Provider (1h/month)
WhatsApp® Agent Inbox with Priority Support
GDPR & Meta Auth Compliance Guarantee
MAC-Based Pricing
MAC (Monthly Active Contact) = one unique WhatsApp® user who sends or receives at least one message with your business in a calendar month. Each person counts once per month—no matter how many messages.
MAC Volume (per month)
Price per 1k MACs*
Example Cost
100,001+
$2 / 1k
150k MACs → 50k billable = $100
* Pricing applies beyond the MACs included in your plan. Counts reset each calendar month.
Disclaimer: GoWaba is an independent software provider specializing in the official WhatsApp® Business API. GoWaba is not affiliated with, endorsed by, or a subsidiary of Meta Platforms, Inc. or WhatsApp®. We adhere strictly to Meta's Business and Commerce policies.
The GoWaba Difference
Powered by technology. Guided by humans.
Every GoWaba implementation includes direct support from our Meta Tech Provider team. We help you configure your flows, integrate your systems, and optimize performance for conversion.
"Not just a tool — a partnership built on expertise."
1
Strategic Setup
We map your customer journey before we build.
2
Integration
Connecting WhatsApp® to your CRM & Stack.
3
Optimization
Continuous tweaking based on real user data.
Enterprise-ready by design.
GoWaba is fully GDPR and Meta Auth compliant. We host in secure EU environments and follow strict data-protection standards. Every integration, webhook, and message exchange is encrypted and auditable.
GDPR CompliantMeta VerifiedEnd-to-End Encrypted
Marketing that converts. Automation that scales.
Global CPG Giant
The Snack Conglomerate
"10K+ festival interactions in WhatsApp® journeys handled automatically."
"The seamless integration with the Inbox and the visual Journey Builder let us launch complex, personalized nurturing campaigns in days, not months. This is real lead qualification."
Murilo Bettamio
Head of LATAM @ 360dialog
"The Journey Builder is intuitive, and the Meta Tech Provider support during implementation was invaluable. True partnership."
Dan Kitajima
Insurance Agency Owner
"I am a true believer in the power of WhatsApp, and Gowaba is the tool that makes this marketing dream a reality."
Erwin van Ginkel
Marketing & AI
FAQs
Questions? We have answers.
While multi-platform tools like ManyChat offer generic chatbot solutions, our WhatsApp® Chatbot Builder is engineered exclusively and natively for WhatsApp®. This specialization allows for deeper integration with features like WhatsApp® Flows (forms), resulting in a faster, more reliable, and seamless user experience that significantly boosts conversion rates by never forcing users to leave the app. We are WhatsApp® experts, not generalists.
Our platform allows you to build and deploy rich, interactive WhatsApp® Forms (using the official WhatsApp® Flows feature) directly within a chat. This is perfect for lead qualification, appointment booking, surveys, and registrations. Because the user never leaves WhatsApp® to fill out a form on a slow-loading webpage, we see a dramatic reduction in user drop-off and a higher completion rate compared to traditional methods.
Our sophisticated AI agent engages intelligently with incoming leads 24/7. It understands user intent, answers common questions about your services, and uses conversational forms to gather essential information. This ensures that only genuinely interested and qualified prospects proceed to booking, saving your team valuable time and increasing the quality of your appointments.
Our system automates the entire booking lifecycle within WhatsApp®. A user can check availability, book an appointment, and receive confirmations without ever leaving the chat. We then automatically send intelligent WhatsApp® reminders closer to the appointment time, which dramatically reduces no-shows and increases revenue.
Yes, absolutely. Our platform offers seamless, two-way integration with Google Calendar and Calendly. Any appointment booked in WhatsApp® automatically appears in your calendar, and any event you create will block off that time in your WhatsApp® availability. This ensures you are never double-booked.
Yes. You can send targeted, personalized WhatsApp® marketing campaigns to your opted-in contact list. With open rates often exceeding 90%, WhatsApp® is a powerful channel for promotions, new product announcements, and re-engagement campaigns. Our platform helps you manage this process while adhering to Meta's policies.
Yes. Our platform includes a WhatsApp® Team Inbox that allows multiple agents to handle conversations from a single WhatsApp® number simultaneously. You can assign chats to specific team members, leave internal notes, and collaborate behind the scenes to provide fast and efficient customer service.
Our platform gives you the flexibility to connect your own AI provider keys, such as from OpenAI (ChatGPT) or Anthropic (Claude). This allows you to control the AI model, manage your own API costs directly with the provider, and ensure compliance with their terms. You have the freedom to use the AI that best suits your needs.
Our pricing is designed for scale. Each plan includes a very generous 100,000 Monthly Active Contacts (MACs), making our platform more cost-effective and predictable as your business grows. We are built for professional use, ensuring that cheaper initial costs from competitors don't translate into high costs once you reach volume.
We use an exclusive Remote Event Component powered by serverless architecture. This allows us to rapidly deploy lightweight, scalable integrations to connect to virtually any third-party system (CRM, ERP, etc.) in hours, avoiding the recurring monthly costs and complexity associated with middleware platforms like Zapier or Make.
We provide more than just a helpdesk. Your license includes dedicated consultation hours with our team of real Meta Tech Providers (1 hour monthly). This means you get expert strategic advice to maximize your ROI, not just basic software support.
Yes, 100%. We are official Meta Tech Providers and use the official WhatsApp® Business API for all our services. Our platform is built to be fully compliant with Meta's Commerce and Business policies, ensuring your business communicates safely and professionally.
Yes, we do. Our core product is a White-Label WhatsApp® Builder designed for marketing agencies, SaaS companies, and consultants. Our Partner Program allows you to use your own brand, logo, and domain to sell our powerful WhatsApp® automation solutions to your clients as if it were your own technology.
Yes, you can migrate your existing number to the WhatsApp® Business API. However, please note that according to Meta's rules, once a number is on the API, it cannot be used simultaneously in the standard consumer or Business app. Our team can guide you through the seamless onboarding process.
Built for Agencies & Partners
White-label ready for agencies, resellers, and SaaS partners.
Offer your clients GoWaba under your brand — with full control, expert support, and scalable infrastructure.
